Interactive advertising mural with a moving installation on the wall

This mural is located in Warsaw and is part of an anti-alcohol campaign aimed primarily at young people. Its main message is: ‘Don’t let yourself be fooled – you can’t win with alcohol!’, which warns in a humorous but blunt way about the negative effects of drinking alcohol before reaching the legal age.

This social mural is a perfect example of modern street art, which serves not only a decorative function, but above all an educational and preventive one. Thanks to its eye-catching design, moving bottle installation and interactivity (QR code), it effectively reaches young people, conveying important social values.

The moving bottle as an indicator on the wheel of fortune emphasises the unpredictability and risks associated with alcohol, making the message even more meaningful and effective.

The mural features a QR code that leads to the campaign website, where you can learn more about the effects of alcohol consumption and take part in a competition. The moving bottle installation is an innovative element that makes the mural interactive and dynamic, setting it apart from traditional wall paintings. This modern solution engages young people and combines the traditional form of a mural with digital technology.