In the very centre of Warsaw, in one of the busiest underground passages in the Warsaw pan, a mural promoting the film ‘Gru and the Minions’ has been created. The entire wall has been transformed into a colourful scene featuring characters from the animated film Despicable Me. The dynamic composition, intense colours and distinctive characters attract the attention of passers-by, creating a unique form of advertising in urban space.
The project combined street art with film promotion, making the mural not only part of the campaign, but also a visual attraction for residents and tourists.